Banner Marketing Company-Video Commercial Should Be The First Choice

Many medium and smaller companies have found that video ads are the cheap and effective ways of advertisements. This technique should be followed by all emerging companies.

A few days ago, a manager of one the famous companies in the US advised to Banner Marketing Companies that video commercials should be the main choice of Banner Marketing Companies. According to him video commercials are the most effective ads which have the effective tools to grab the customer's attentions. He is sure that such videos have better customer impacts in comparison to any other forms of advertisements. He is strongly in favour of video ads as it is his own personal experience.


He also added that online video ads which are usually less than 30 seconds and frequently appear in Internet yellow pages, local search directories, news sites, blogs or social-media sites etc. give customers more freedom and a detailed view into a business. He was specifically referring such video ads to smaller and medium business companies. From his point of view, smaller companies have less money to spend for big advertisements and campaigns and so such video adds are the best suitable for them.


The opinions laid down by this manager are really powerful because many important personalities of other famous companies are realising the benefits of such video commercials. There was an owner of a restaurant who said that he had captured his best presentations into some video ads and placed them on the websites. There were incredible responses from customers which made his business more popular. He saved a lot of money on this form of advertisements in comparison to his previous ones.

Still No Share For Google's YouTube In Online Advertising Pie?

It has been around two years since Google paid $1.65bn for buying YouTube, which is the popular video sharing website. Is it that they haven't included online advertising effectively or they have still not found the right idea for making money from it.

Google bought YouTube around two years back. After the whopping $1.65bn deal, Google still not seems to be generating money from this video-sharing site. Google's chairman and chief executive confessed it, besides the fact that hundreds of millions of visitors the website sees every day. It raises a question that, Isn't Google's YouTube seeing the desired share of online advertising pie?

Eric Schmidt said that Google while wants to change the world, it had yet to transform YouTube into a money-spinner. "The goal of the company is not to monetise everything, our goal is to change the world – monetisation is a technology to pay for it," he added.

Recently, there have also been a lot of debate about Google's dominance in Internet and online advertising market. Google boasts of a huge 85 per cent share in search advertising. In addition, it also responsible for around 50 per cent of the UK's total online advertising spend, which encompasses all the three of display, search and classified.

The other major developments like DoubleClick acquisition for $3.1bn, Yahoo's $300m purchase of BlueLithium and Microsoft buying Acquantive for $6bn are denoting that the future of online advertising will be competitive. Till now, Google leads online advertising in search and Yahoo in display. But everyone gearing up for the battle, it is yet to be witnessed that who pioneers in video ads.

Resource: Rupiz Ads